Like you, I've been inundated with a ton of conflicting statistics
about Internet population growth. One day, I read that there are 30
million people on the Internet; the next day a new study comes out
saying that the real number is more like 9 million. It's pretty hard
to build market share when you have no idea how big your market even
That's what I like about Kushnick's report. Kushnick earned his
stripes as an industry analyst back in the '80s when Videotex
was all the rage, so he's no stranger to new media hype. In his new
report, Kushnick takes a cold, hard look at some of the numbers that
are being tossed around by leading market research firms like
Yankelovich, Intelliquest, Nielsen, FIND/SVP, and others. His findings
will amaze you -- they certainly shocked me!
According to Kushnick's analysis, there never were 25 million U.S.
computer users online and there aren't 25 million people online today!
Kushnick's analysis shows that there are no more than 15 million U.S.
computer users online, accounting for only 10 percent of U.S.
households and 6 percent of the total population. Kushnick's findings
confirm my own road-tested belief that the Internet is not a mass medium
but a niche market best suited to target marketing.
And that's only the beginning. Kushnick's second report, The
Terrible Twos, to be released in December, showcases the
analyst's groundbreaking Layer Analysis theory that will help you
predict which online market segments will be winners and losers in the
To read a free executive summary of Kushnick's report, visit the New
Networks site at http://www.newnetworks.com/ Then come back to my site
at http://www.netcreations.com/ipa/ to order your copy. Interactive
Publishing Alert is the exclusive distributor of The Inter-NOT Series
on the Web.
Inter-NOT: Online & Internet Statistics Reality Check costs $495 per
copy and is available for immediate shipment. Inter-NOT: The Terrible
Twos costs $495 per copy and will be ready in December. Order both
reports for $895 and save $95 off the cover price!
This is one report that nobody in this business should be without!
Editor and Publisher
Interactive Publishing Alert
"The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb." - Marshall McLuhan 1969
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