Fwd: If Mir rings our bell, ...

From: Tom Hume (tom@futureplatforms.com)
Date: Tue Mar 20 2001 - 09:24:46 PST

>From: gkm@petting-zoo.net (glen mccready)
>To: 0xdeadbeef@petting-zoo.net
>Cc: bostic@bostic.com
>Forwarded-by: William Knowles <wk@c4i.org>
>Press Release
>Taco Bell sets 40 by 40 foot target in South Pacific for Mir's
>IRVINE, Calif.--(BUSINESS WIRE)--March 19, 2001--Taco Bell is offering
>a free taco to everyone in the United States if the core of the Mir
>space station hits a floating Taco Bell target placed in the South
>Later this week, all eyes will be fixed on the sky in anticipation of
>the 150-ton space station's return to earth.
>Taco Bell has created a 40 by 40-foot target, painted with a Bell
>bull's-eye and bold purple letters stating: ``Free Taco Here.'' The
>floating target will be placed in the South Pacific Ocean off the
>coast of Australia in advance of Mir's descent.
>``Taco Bell is capturing the imagination of millions of people as they
>eagerly await Mir's return to earth,'' said Chris Becker, vice
>president of brand communications, Taco Bell Corp. ``If Mir rings our
>bell, we will offer a free taco to everyone in the U.S.,'' added
>If the core of Mir hits the designated Taco Bell target upon its
>re-entry, every person in the United States will have an opportunity
>to obtain a coupon for a free taco, valid at participating Taco Bell
>Coupon distribution, redemption and offer details will be made
>available to consumers on the Taco Bell Web site and in press
>materials should this event occur. Taco Bell has purchased an
>insurance policy to cover the anticipated cost of the free taco
>redemption should the core of Mir hit the target.
>Mir is the biggest object ever to be brought back to Earth and its
>re-entry is considered one of the most extraordinary celestial events
>in history. The 15-year-old space station is expected to pass over
>Japan before plummeting into the South Pacific, where the Taco Bell
>floating target awaits its descent.
>For a minute-by-minute countdown of Mir's descent and to view a photo
>of this floating target, visit www.tacobell.com.
>Taco Bell Corp., a division of Tricon Global Restaurants Inc.
>(NYSE:YUM - news), is the nation's leading Mexican-style quick-service
>restaurant chain serving tacos, burritos, signature Chalupas and
>Gorditas, nachos and other specialty items. Taco Bell serves nearly 40
>million consumers each week in more than 7,200 restaurants nationwide,
>generating $5.2 billion in system-wide sales.
>Note: A photo is available at URL:

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