I once browsed old telephone directories, circa 1890, in
a used bookstore in Portsmouth NH. Advertising covered all
four margins on every page. Privileged advertisers had
spent big bucks, presumably, to secure the space on the
outside edges -- yep, three ads on the three trimmed edges
of the book.
We usually think of the 1920s as the golden era of adver-
tising, but this country was awash in it throughout the
Keith Dawson firstname.lastname@example.org http://dawson.nu/
Layer of ash separates morning and evening milk.